About Us


Tracer is not just a shoe brand; it's a story of resilience and commitment that started over 23 years ago. Our founder, Mr. Nitin Kohli, started the brand with a simple yet powerful vision - to create a comfortable, stylish, and high-quality product line for the common man. He believed that everyone deserved to have access to premium footwear that didn't break the bank. And so, he set out to create a brand that would make his vision a reality.

Over the years, our brand has become synonymous with comfort, quality, and affordability. We use only the finest materials to craft our shoes, ensuring that each pair is made to last. Our designs are stylish and timeless, catering to a wide range of tastes and preferences. We pride ourselves on being a premium yet affordable brand, offering our customers the best of both worlds. 

But it's not just about the shoes. Our brand story is one of a commitment to our customers, a dedication to providing the best possible experience. We believe that every customer deserves to feel special, and we strive to make that a reality with every purchase.

Our brand is more than just a business; it's a family. We have a close-knit team that works together to create the best possible product for our customers. We believe in supporting each other, in building a community that is rooted in shared values of excellence, integrity, and compassion.

Having seen the peaks and valleys of the Indian footwear industry in the past 23 years, Tracer leverages a lot of expertise in the field. With fierce competition from international incumbents in the industry, many brands fail to sustain themselves in the Indian market. Despite all odds, Tracer has survived and flourished in the past few years, making it a household name in the Indian footwear industry

As we look to the future, our mission remains the same - to provide comfortable, high-quality footwear at affordable prices. We believe that everyone deserves to feel good in their shoes, to walk with confidence and pride. And so, we will continue to work tirelessly to make that a reality, one step at a time. Our brand story is one of hope, of perseverance, of making a difference in the lives of our customers. We are proud to be a part of this industry, and we look forward to continuing to serve our customers for many years to come.

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