Tracer is being run under the leadership of Mr. Nitin Kohli, Managing Director at Hike Shoe Pvt Ltd, parent company of Tracer. Mr Kohli is intuitive and shrewd when it comes to decision making. His foresightedness has helped the brand sustain over some difficult years of the Indian economy. His expertise in the field and his commitment to providing best quality at the most affordable price forms the backbone of this brand. Kohli’s decisions are guided by his vision to make Tracer the go-to shoe brand for the common Indian man.
Mr Jain is boundlessly committed to the success of Tracer. His strong ties with the distributors enables him to run operations effectively. Jain believes in forming long-term professional and personal relationships with people who understand Tracer’s vision. He works around the clock to make sure that the team is delivering on their promise of best quality at affordable price. With an understanding that every step counts,Mr Jain is extra stringent about in-house quality checks and assurances.