About Tracer

Tracer is a renowned Indian footwear brand that has been in the industry for over 20 years. We aim to make the finest quality of shoes, sandals, and slippers for both men and women. We have made a mark on our customers with products that are uniquely designed and available at affordable prices. With a presence in major cities of India, we have ties with big wholesalers across the country. In addition, we're on every major e-commerce platform which speaks about our brand for itself. #EveryStepMatters

Our History

On 21st August 2000, an underdog in the Indian Footwear industry was born. Our founders started working towards their vision of creating a comfortable, stylish, and affordable product line for the common man.

After setting up a manufacturing unit in Punjab, Tracer expanded its team and found a chain of distributors that later turned into a close-knit family with a shared value of commitment towards Tracer. Having seen the peaks and valleys of the Indian footwear industry in the past 20 years, Tracer leverages a lot of expertise in the field. With fierce competition from international incumbents in the industry, many brands fail to sustain themselves in the Indian market. Despite all odds, Tracer has survived and flourished in the past few years, making it a household name in the Indian footwear industry.

Our Mission

Tracer's mission is to be one of the leading global footwear brands. With products of the finest quality, we seek to be a household brand. We provide our customers with unique designs and affordable prices. Our aim is to take steps towards making our community a better place because we believe that every step matters.

Meet the Leadership

Mr. Nitin Kohli - Managing Director

Tracer is being run under the leadership of Mr. Nitin Kohli, Managing Director at Hike Shoe Pvt Ltd, the parent company of Tracer. Mr. Kohli is intuitive and shrewd when it comes to decision making. His foresightedness has helped the brand sustain over some difficult years of the Indian economy.

Mr. Sandeep Jain - Director

Mr. Jain is boundlessly committed to the success of Tracer. His strong ties with the distributors enable him to run operations effectively. Jain believes in forming long-term professional and personal relationships with people who understand Tracer’s vision. He works around the clock to make sure that the team is delivering on their promise of the best quality at affordable prices.